Oct 10 2008
To Market, To Market
As the old saying goes, you have to invest money in order to make money. When it comes to advertising your business, it can become expensive. However, there are inexpensive options available so you don’t end up in debt before you even get started.
First, print at least 250 business cards to get you started. Keep ten to twenty of them with you at all times. Introduce yourself and give your card to a printing shop or other businesses that might be able to use your skills or refer people to you. Ask the manager if you can setup an exchange where you both advertise each other’s business.
Second, utilize any public places like coffee shops and colleges where you can promote your business. Post flyers as well as your business card on corkboards or set a couple flyers on tables in the study rooms.
Third, invest in a professional advertisement in a magazine. Some writing journals and magazines don’t charge an arm and a leg, so create a simple advertisement (use your editing and writing skills to make an impact with a short word count). Or you can buy a sticker for your car, so you can promote your business wherever you drive.
These are just a few ideas…I’m sure you creative writers out there can think of even more.
